Implications of big data for individuals (1)



Privacy Concerns

Every time individuals browse the web, use mobile apps, or interact with digital services, the idea of privacy changes significantly. The main idea is that people are the ones who release the data, even unknowingly during browsing, and these data are collected by accompanying this process cookies, sensors, and different types of user input. The companies and platforms use this data to operate more efficiently, as they now have detailed profiles--including the history of visiting certain pages, email, interests, location, and even the person's biometric information.

The people are more concerned with the amount of data that is collected and it is opaqueness. Most individuals are not at all informed of the extent to which their data is tracked. They have no idea about it, and themselves, they are increasing the problem. There are a few cases of data that is something related to the bettering of the users' experiences, but the majority of it is handed over to advertisers or shared with third parties, which bring about the issue of people's consent, and it affects the individuals' control over their digital identity. 

Big businesses are not the only ones that have mastered the art of big data; the government also follows the same path in the name of national security and public safety. It is often said that the first and final stage of the misuse of mass monitoring is the surveillance of a tiny threat only with total disregard for judicial suicide and public awareness. Also, breaches of data are many and frequent which have always made possible, for the past few years, the raid on personal data by cybercriminals and which have always caused a lasting injury to victims, i.e., identity theft, and financial loss.


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