Contemporary applications of big data in business (1)

Starbucks

With the capability to reach an astonishing 90 million sales per week in 25,000 stores worldwide, Starbucks has reached a level near the mythical in recent years. The coffee retail brand fits big data and AI into various applications to aid them in their marketing, selling, and management. Principally, the coffee chain brand with a large market share utilizes a successful Loyalty Reward System and a mobile app to collect the purchase behaviours of millions of customers. 

When analysing purchasing trends, BI tools allow customer data to be leveraged through regular delivery to mobile phones or email directly to app subscribers. These personalized offers are so attractive to the consumers and bring them to the stores at once. This knowledge of the customer also enables the company to create offers that are more personalized and hence more relevant to the customer's needs. 

The very same information aids in the creation of offers and discounts that a client can easily refuse a simple discount for the birthday that is only provided. Customers also get regularly followed up with special emails, which are then joined by super offers that have been designed through their buying behaviour to pull them back into the store, in case they have not been to the store.

Reference 
https://systems-plus.com/8-case-studies-and-real-world-examples-of-how-big-data-has-helped-keep-on-top-of-competition/

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