Contemporary applications of big data in business (3)

 


Coca-Cola

Coca-Cola is a beverage magnate that reigns over the world with over 500 soft drink brands sold in over 200 countries. Coca-Cola's extensive network greatly impacts the company's data collection in the value chain i.e. sourcing, production, distribution, sales, and customer feedback which they use for making good decisions in the business.

The company is deeply committed to the research and development of artificial intelligence which is targeted at utilizing the collected data from customers all around the world in a more efficient way. This move allowed Coca-Cola to get at the heart of local consumer trends through product prices, flavors, packaging, and the choice of the healthy option in a region.

The company has millions of followers on Twitter and Facebook which has made it have masses of social media data. The use of AI technology plus image recognition allows Coca-Cola to give a target to the photos of their drinks that are going online. This information, along with business intelligence (BI) provides the company with the ability to follow the online drinking behavior of their products and brand mentions-who is drinking their beverages, where they are, and why? All these data run consumer-targeted ads that have four times better performance than regular ones.


Reference

https://systems-plus.com/8-case-studies-and-real-world-examples-of-how-big-data-has-helped-keep-on-top-of-competition/


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